Spotlight Series | Cooler Screens CEO Arsen Avakian (Groceryshop Special Report)

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In this special Groceryshop edition of our Omni Talk Spotlight Series, sponsored by Cleveron and UntieNots, Chris Walton and Anne Mezzenga sit down to chat with Cooler Screens Founder and CEO Arsen Avakian. Cooler screens, as its name implies, is one of the cooler companies around. It specializes in helping retailers amplify their in-store touch points by getting the right message in front of the right customers at the right time, and in a brand safe way. Starting with digital cooler screen doors, with companies like Walgreens, their solution helps to digitize the physical shopping world and provides the same metrics to retailers that one would find in e-commerce. Everything on Cooler Screens' displays can change to the specific customer shopping in-aisle -- e.g. the products on display, the promotional messaging, and even the marketing team's creative expressions. And based on Cooler Screens recent success, they now even have plans to expand into other categories, like beauty. Cooler Screens is an intuitive concept at its core, and listen to this podcast and you will hear a careful examination from Chris and Anne of why it is finding so much quick success.

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