Spotlight Series | Making Sure The Shoe Fits So You Can Wear It With Volumental CMO Brent Hollowell

Omni Talk Retail

Lululemon dropped its new shoe line last week, and none of that would have been possible without the help and support of Volumental's proprietary fit data, gleaned from millions upon millions of scans of people's feet. So Omni Talk is pleased to announce that one of the pioneers of fit technology in the shoe industry, Volumental's Chief Marketing Officer Brent Hollowell, joins Chris Walton and Anne Mezzenga for this special Shoptalk Edition of their ongoing Spotlight Series brought to you in partnership with Meta. Collectively the three of them discuss: – Why our feet are about so much more than just lengths and widths - How technology, when used correctly, can complement the in-store shoe try on process - And how better fit technology deployed across the industry can improve online conversion and solve one of retail's biggest problems, i.e. online returns It is a conversation designed to fit perfectly around Shoptalk this week (pun very much intended!) Music by hooksounds.com