Kroger's New E-Commerce Unit – Smart Move or Eventual Disaster?

Omni Talk Retail

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss how Kroger is betting big on e-commerce—but is its strategy already flawed? In this segment, brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios, Chris and Anne debate Kroger’s controversial decision to separate online operations into a standalone unit, question the leadership choice, and unpack whether this sets Kroger up for success—or disaster. (0:03) – Kroger forms new e-commerce business unit (0:11) – Yael Cosset promoted to EVP and Chief Digital Officer (0:32) – Kroger CEO Ron Sargent emphasizes digital growth (0:56) – Should e-commerce be a separate division? (1:46) – Why this goes against omnichannel best practices (2:53) – Is Kroger stuck in the sunk cost trap with Ocado? (3:54) – Concerns over leadership structure and priorities (6:07) – Are digital sales underperforming despite the investment? (7:14) – Final thoughts: too many risks, not enough clarity Don’t miss this deep dive into a major retail shakeup—and what it could mean for the future of grocery e-commerce. For the full episode head here: https://youtu.be/K-LainhQQyY #kroger #ecommercestrategy #retailnews #grocery #ocado #omnichannelretail #digitaltransformation #onlinegroceryshopping #retailtech #retailinsights