Ask An Expert | Combatting Online Return Fraud With Signifyd SVP Bennett

Omni Talk Retail

How to fight online return fraud when all the players don't play by the same rules is a growing problem in retail. And nowhere was this more evident than this past holiday season when the overall rate of e-commerce returns increased and so, too, did the rate of online return fraud. Resident Omni Talk expert and retail commerce protection expert extraordinaire, Signifyd’s SVP of Operations and Corporate Development, Bennett, joined Chris Walton and Anne Mezzenga to discuss this very topic and what to do about it. The short-answer -- it takes AI and machine learning to attack the problem in real-time because that is the only solution that will work when the rules of the game are always changing. *Sponsored Content*