Notes from the Electronic Cottage 3/23/23: Negative Options Marketing

Notes From The Electronic Cottage | WERU 89.9 FM Blue Hill, Maine Local News and Public Affairs Archives

Producer/Host: Jim Campbell Ever heard of “negative option marketing?” While you may not recognize the term but we all run into it every day on the web. Same for Dark Patterns. The Federal Trade Commission and the Consumer Financial Protection Bureau has certainly heard of practice and they don’t like it at all. Here’s why. About the host: Jim Campbell has a longstanding interest in the intersection of digital technology, law, and public policy and how they affect our daily lives in our increasingly digital world. He has banged around non-commercial radio for decades and, in the little known facts department (that should probably stay that way), he was one of the readers voicing Richard Nixon’s words when NPR broadcast the entire transcript of the Watergate tapes. Like several other current WERU volunteers, he was at the station’s sign-on party on May 1, 1988 and has been a volunteer ever since doing an early stint as a Morning Maine host, and later producing WERU program series including Northern Lights, Conversations on Science and Society, Sound Portrait of the Artist, Selections from the Camden Conference, others that will probably come to him after this is is posted, and, of course, Notes from the Electronic Cottage.

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