Manage episode 311257378 series 2412104
Alessandro Bogliari is the CEO and co-founder of The Influencer Marketing Factory, one of the top influencer agencies on the planet. They were able to grow the agency by being one of the first agencies to take TikTok and as a result have worked with the likes of Google, SONY Music, Universal Music, Warner Music Group, Bumble, Snapchat, Meta and more!
In our interview with Alessandro we dive into his approach to influencer marketing so you can level up your influencer marketing in 2022. In this episode you’ll learn:
- The first step you need to take when setting up an influencer marketing campaign
- Why Alessandro doesn’t believe micro influencers are better than macro influencers
- The type of content that performs best for influencer campaigns
- Alessandro’s predictions for the future of influencer marketing
- And more!
1:26 - Growing up as an entrepreneur in Italy
17:18 - Getting into influencer marketing and deciding to start his own influencer marketing agency
39:49 - Walking through the influencer marketing process
1:02:02 - The future of influencer marketing
1:15:03 - Reflection and wrap up questions
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