How Alessandro Bogliari Grew One of the Biggest Influencer Marketing Agencies in the World

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Alessandro Bogliari is the CEO and co-founder of The Influencer Marketing Factory, one of the top influencer agencies on the planet. They were able to grow the agency by being one of the first agencies to take TikTok and as a result have worked with the likes of Google, SONY Music, Universal Music, Warner Music Group, Bumble, Snapchat, Meta and more!

In our interview with Alessandro we dive into his approach to influencer marketing so you can level up your influencer marketing in 2022. In this episode you’ll learn:

  • The first step you need to take when setting up an influencer marketing campaign
  • Why Alessandro doesn’t believe micro influencers are better than macro influencers
  • The type of content that performs best for influencer campaigns
  • Alessandro’s predictions for the future of influencer marketing
  • And more!

TIME CODES
1:26 - Growing up as an entrepreneur in Italy
17:18 - Getting into influencer marketing and deciding to start his own influencer marketing agency
39:49 - Walking through the influencer marketing process
1:02:02 - The future of influencer marketing
1:15:03 - Reflection and wrap up questions

FOLLOW ALEX
Instagram - @Alexeidos
https://theinfluencermarketingfactory.com/
Podcast - https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

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