What's it like to manage the Black Eyed Peas? Co-manager Rachel Strassberger explains the challenges of managing a household name artist, and how managers will need to change in the coming years

Music Ally Focus

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8M ago 31:49

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Ep. 139: The Black Eyed Peas have sold an estimated 80 million records, are one of only a handful of artists to have simultaneously held the number-one and number-two spots on the Billboard Hot 100 chart, and have headlined the Super Bowl half-time show. We were very happy to talk to Rachel Strassberger, one third of the Black Eyed Peas' management team. She speaks to Music Ally’s Editor Joe Sparrow about what it's like to co-manage one of the world’s best-selling and well-known groups, and what she has learned along the way.

Rachel also talks about how the team balances promoting a mix of classic hits and front line releases, and what the modern requirements are from managers for artists – of all sizes. She also talks from her personal perspective about the skills managers will need to adopt in the next ten years as the industry undergoes another cycle of rapid change.

Rachel Strassberger: https://www.linkedin.com/in/rachel-strassberger-1434141b/

Where is the Love? https://www.youtube.com/watch?v=WpYeekQkAdc

Dice/feet https://www.guinnessworldrecords.com/world-records/716798-most-dice-stacked-with-one-foot-in-one-minute

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