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Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo
Manage episode 435783484 series 2519658
Вміст надано Mintel Little Conversation. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mintel Little Conversation або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.
Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.
Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.
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Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.
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151 епізодів
Поширити
Manage episode 435783484 series 2519658
Вміст надано Mintel Little Conversation. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mintel Little Conversation або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.
Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.
Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.
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Krista Phillips, CMO for Consumer Lending, Wells Fargo.
151 епізодів
Усі епізоди
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