Staying ‘Curious’ With Milena Oliveira, SVP & CMO, Transportation & Electronics Business Group, 3M

Marketing Trends

What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has been vital to her success.

Tune in to learn:

• About 3M and Milena’s role there (2:20)
• About 3M’s emphasis on R&D and how that affects its marketing (7:25)
• About the global marketing strategy at 3M (19:38)
• What Milena is currently learning about marketing in her leadership role (30:07)

Mentions:

• “Season 7. Episode 8: Work Your Way: Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group” (CMO Insights podcast, hosted by Jeff Pedowitz)
• Vayner3 (Web3 consultancy)
• Gary Vaynerchuk (Chairman of VaynerX and CEO of VaynerMedia)

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