Ep 343: Bringing Variety To Remarketing

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic centered around floor plans from a homebuilder, and point out the key idea of knowing yourself as a builder, and minimizing friction in the purchasing process. They muse on the topic of remarketing, which though it is not new, has morphed from just frequency to frequency and immense variety, which Kevin feels comes across in a more positive way to consumers.

Story Time (01:38)

• While doing builder website research, Jackie saw a job site live stream to show construction progress, which she felt showcases transparency. But will everyone be on board?
• Andrew's family is doing a staycation at a Crystal Lagoon at Epperson in Tampa, FL, which he pointed out has a unique web design from a product/developer standpoint.
  
• Kevin gives an update on PCBC and the trending Econ talk, recapping an insightful perspective on mortgage interest rates that is helpful for sales and marketing to understand.

Listener Questions (33:21)

• Google Ends Universal Analytics July 1st: What You Need to Know (https://www.doyouconvert.com)
• Google Ads Now Being Mixed In With Organic Results (https://www.searchenginejournal.com)
• Emotional attachment could be prolonging Gen X and Baby Boomers’ moving timelines (https://www.opendoor.com)
• Google dropping continuous scroll in search results (https://searchengineland.com)
  

Things We Love - Things We Hate (51:12)

• Kevin has really enjoyed reading In This Economy? by Kyla Scanlon, and is loving his Father's Day gift from his family.
• Jackie loves the Hibachi grill top she got her husband for Fathers Day, and is cooking up some amazing things!
• Andrew watched the movie "Inside Out 2" and found great lessons in emotional IQ to keep in mind as marketers.

Market Proof Marketing · Ep 343: Bringing Variety To Remarketing

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

Like and subscribe on your favorite platform!