Ep 338: Back to the Basics

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout continues circling back to AI where the team consistently proves the point that AI will never function like a human brain. Kevin shares some great insights he learned at a recent conference and Beth rages against people who use forks or spoons to separate English muffins.

Story Time (05:23)

• Andrew is angry that Google is complicating things.
• Beth urges everyone to cover their basics before trying to do something new and exciting!
• Kevin shares his thoughts on a talk given by the CEO of M/I Homes at a Zonda event.

The News (29:00)

• Do You Believe In Ghosts? (https://www.doyouconvert.com)
• DOJ Lawyer: No Offers Of Compensation 'Anywhere' (https://www.rismedia.com)
• Meta AI chief says large language models will not reach human intelligence (https://www.ft.com)
  

Things We Love Things We Hate (51:05)

• Kevin loves his rocket shaped air blower from Giottos!
• Beth disdains people who open up English muffins with a fork.
• Andrew wants two dishwashers in the future.

Market Proof Marketing · Ep 338: Back to the Basics

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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