Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3

Lunch Hour Legal Marketing

Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft.

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Improving your SEO performance is always a good idea, but there have been disagreements of late as to whether deleting underperforming content is a means to that end. So, what’s the deal? Should you, indeed, prune legacy content? As usual, the answer may not be black and white, but Gyi and Conrad draw from their years of experience to explain how to analyze performance in order to decide what to do with older content.

Later, time for round three of drafting your marketing dream team! Conrad picks The Face—an individual your law firm puts forward to rally affinity toward your business. Gyi picks… The Guest! Who’s that? Someone whose respected expertise translates into podcasts, events, speaking engagements, and more.

The News:

• So, CNET is deleting old articles to try to improve its Google Search ranking. Google’s Danny Sullivan and John Mueller say, “No, absolutely not”, but Gyi and Conrad say, “Hmm…”
• Also sensational—The ABA just pulled an Op-Ed on lawyer reforms —what’s that all about?
• Lawmatics has some cool new features, and so does CallRail Labs. Could it be that they both listened to this LHLM?

Mentioned in this Episode:

Our other Marketing Dream Team picks:

• Round 1
• Round 2

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