Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Вміст надано Tyler Sickmeyer and Fidelitas Development. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tyler Sickmeyer and Fidelitas Development або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Maintaining Effective Operations with Joshua Johnston - EP 120
Manage episode 315312014 series 1371472
Вміст надано Tyler Sickmeyer and Fidelitas Development. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tyler Sickmeyer and Fidelitas Development або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Maintaining Effective Operations with Joshua Johnston
Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image.
Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner with.
Josh’s final thought to listeners is to utilize P&L as the main metric as success in lieu of attribution as challenges loom for the industry. Josh emphasizes the importance of transparency for both brands and agencies to build strong relationships with one another.
Join Tyler, Jon, and Josh for insight on how brands and agencies can maximize the value of their strategic marketing partnerships.
Time Stamps 00:00 - Intro 01:22 - Peloton: Stock Drop, Marketing Efforts, and Product Placement 09:00 - Josh Johnston Introduced 13:55 - How To Scale Exponentially Overnight 15:45 - State of the PR and Marketing Landscape 17:25 - Identifying Dishonest Agencies and the Importance of P&L Reporting 21:04 - Determining What Marketing Efforts to Outsource 22:50 - Specialist Agencies vs Full-Service Agencies 25:54 - Where Are Agencies Missing the Mark? 27:20 - Who is Winning the Talent Acquisition War? 30:25 - How Inflation Affecting Agencies 34:35 - This to Consider When Scaling Your Business 36:15 - Key TakeawayFeatured Guests | Joshua Johnston
What's In the News
Peloton: Stock Drop, Marketing Efforts, and Product Placement
Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help? Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes127 епізодів
Поширити
Manage episode 315312014 series 1371472
Вміст надано Tyler Sickmeyer and Fidelitas Development. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tyler Sickmeyer and Fidelitas Development або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Maintaining Effective Operations with Joshua Johnston
Tyler and Jon discuss the recent events causing Peleton’s stock to drop and the importance of ensuring product placement opportunities aren’t detrimental to a brand’s image.
Tyler is joined by Josh Johnston, founder of 321 Pocket Ops, to discuss how to effectively scale operations, the effects of inflation and the talent acquisition war on the PR and marketing landscape, and tips for brands on evaluating the agencies they partner with.
Josh’s final thought to listeners is to utilize P&L as the main metric as success in lieu of attribution as challenges loom for the industry. Josh emphasizes the importance of transparency for both brands and agencies to build strong relationships with one another.
Join Tyler, Jon, and Josh for insight on how brands and agencies can maximize the value of their strategic marketing partnerships.
Time Stamps 00:00 - Intro 01:22 - Peloton: Stock Drop, Marketing Efforts, and Product Placement 09:00 - Josh Johnston Introduced 13:55 - How To Scale Exponentially Overnight 15:45 - State of the PR and Marketing Landscape 17:25 - Identifying Dishonest Agencies and the Importance of P&L Reporting 21:04 - Determining What Marketing Efforts to Outsource 22:50 - Specialist Agencies vs Full-Service Agencies 25:54 - Where Are Agencies Missing the Mark? 27:20 - Who is Winning the Talent Acquisition War? 30:25 - How Inflation Affecting Agencies 34:35 - This to Consider When Scaling Your Business 36:15 - Key TakeawayFeatured Guests | Joshua Johnston
What's In the News
Peloton: Stock Drop, Marketing Efforts, and Product Placement
Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help? Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes127 епізодів
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Схожі до Lion's Share Marketing Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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continue reading
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continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
