Переходьте в офлайн за допомогою програми Player FM !
#126: Loyalty Insights from Epsilon (Short Show Summary)
Manage episode 297894340 series 2949245
With a background running customer programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior executive with Epsilon and in our discussion in early 2020, he shared some fascinating insights on loyalty trends and preferences around the world.
As the global pandemic became an increasing concern, we discussed how loyalty programmes were adapting their models to stay profitable and powerful, proving to be an even more critical tool for brands to build trust and relationships - beyond just transactions and rewards.
We also talked about the difference between transactional-style programmes and the newer emotionally-led propositions - what Epsilon calls "BIG L" loyalty versus "little l" loyalty!
Listen to this summary to learn more about these ideas and other insights from Joseph Taylor for loyalty program managers around the world.
Show Notes:
1) Joseph Taylor, Senior Vice President Operations, Epsilon
516 епізодів
Manage episode 297894340 series 2949245
With a background running customer programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior executive with Epsilon and in our discussion in early 2020, he shared some fascinating insights on loyalty trends and preferences around the world.
As the global pandemic became an increasing concern, we discussed how loyalty programmes were adapting their models to stay profitable and powerful, proving to be an even more critical tool for brands to build trust and relationships - beyond just transactions and rewards.
We also talked about the difference between transactional-style programmes and the newer emotionally-led propositions - what Epsilon calls "BIG L" loyalty versus "little l" loyalty!
Listen to this summary to learn more about these ideas and other insights from Joseph Taylor for loyalty program managers around the world.
Show Notes:
1) Joseph Taylor, Senior Vice President Operations, Epsilon
516 епізодів
Усі епізоди
×Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.