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Вміст надано Lenny Rachitsky. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lenny Rachitsky або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)

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Manage episode 455611411 series 3359822
Вміст надано Lenny Rachitsky. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lenny Rachitsky або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Jackson Shuttleworth is a Group PM at Duolingo, where he leads the retention team and the powerful streak feature. The streak feature, which gamifies consecutive days of learning, has been Duolingo’s most important and innovative growth lever and a key driver of their growth to a $14 billion business with almost 600 million users. In our conversation, we dive deep into the history and lessons of this feature:

• The evolution of the streak feature

• Biggest insights from over 600 streak-related experiments

• Biggest specific wins and misses along the way

• Key principles for building effective streak mechanics

• How to operate a high-velocity product team

• Tips for building engaging notification systems

• Much more

Brought to you by:

Pendo—The only all-in-one product experience platform for any type of application

Vanta—Automate compliance. Simplify security

Coda—The all-in-one collaborative workspace

Find the transcript at: https://www.lennysnewsletter.com/p/behind-the-product-duolingo-streaks

Where to find Jackson Shuttleworth:• LinkedIn: https://www.linkedin.com/in/jackson-shuttleworth/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Jackson’s background and an overview of Duolingo’s streak feature

(06:00) The impact of streaks on Duolingo’s success

(09:58) The origin and evolution of streaks

(14:50) Key experiments and insights

(24:38) User psychology and engagement strategies

(28:36) Duolingo’s product review structure

(33:07) Designing for clarity and adaptability

(46:59) Developing the Streak Freeze feature

(50:47) Balancing monetization and retention

(54:08) Notification strategies

(58:15) The Perfect Streak feature

(01:00:40) Enhancing the user experience

(01:04:47) Team operations and experimentation

(01:18:57) Who can benefit from streaks

(01:21:00) Lightning round

Referenced:

• Duolingo streaks: https://duolingo.fandom.com/wiki/Streak

• How to make learning as addictive as social media: https://www.ted.com/talks/luis_von_ahn_how_to_make_learning_as_addictive_as_social_media?subtitle=en

• Luis von Ahn on LinkedIn: https://www.linkedin.com/in/luis-von-ahn-duolingo/

• FarmVille: https://en.wikipedia.org/wiki/FarmVille

• Royal Match: https://www.dreamgames.com/games/royal-match

• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth

• You’re on fire! Or, how we brought the streak milestone to life: https://blog.duolingo.com/streak-milestone-design-animation/

• Duolingo Doubles Down on Design and Animation with Acquisition of Hobbes: https://investors.duolingo.com/news-releases/news-release-details/duolingo-doubles-down-design-and-animation-acquisition-hobbes

• Hobbes: https://www.hobbes.work/

• Jira: https://www.atlassian.com/software/jira

• Atlassian: https://www.atlassian.com/

• Bing Gordon on LinkedIn: https://www.linkedin.com/in/binggordon/

• Peloton: https://www.onepeloton.com/

Bluey on Disney+: https://www.disneyplus.com/series/bluey/1xy9TAOQ0M3r

Emily in Paris on Netflix: https://www.netflix.com/title/81037371

• Multi-position ladders at Home Depot: https://www.homedepot.com/b/Building-Materials-Ladders-Multi-Position-Ladders/N-5yc1vZasew

Recommended books:

A Guide to Midwestern Conversation: https://www.amazon.com/Guide-Midwestern-Conversation-Taylor-Phillips/dp/1984861336

Fate Is the Hunter: A Pilot’s Memoir: https://www.amazon.com/Fate-Hunter-Ernest-K-Gann/dp/0671636030

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.


Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
  continue reading

242 епізодів

Artwork
iconПоширити
 
Manage episode 455611411 series 3359822
Вміст надано Lenny Rachitsky. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lenny Rachitsky або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Jackson Shuttleworth is a Group PM at Duolingo, where he leads the retention team and the powerful streak feature. The streak feature, which gamifies consecutive days of learning, has been Duolingo’s most important and innovative growth lever and a key driver of their growth to a $14 billion business with almost 600 million users. In our conversation, we dive deep into the history and lessons of this feature:

• The evolution of the streak feature

• Biggest insights from over 600 streak-related experiments

• Biggest specific wins and misses along the way

• Key principles for building effective streak mechanics

• How to operate a high-velocity product team

• Tips for building engaging notification systems

• Much more

Brought to you by:

Pendo—The only all-in-one product experience platform for any type of application

Vanta—Automate compliance. Simplify security

Coda—The all-in-one collaborative workspace

Find the transcript at: https://www.lennysnewsletter.com/p/behind-the-product-duolingo-streaks

Where to find Jackson Shuttleworth:• LinkedIn: https://www.linkedin.com/in/jackson-shuttleworth/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Jackson’s background and an overview of Duolingo’s streak feature

(06:00) The impact of streaks on Duolingo’s success

(09:58) The origin and evolution of streaks

(14:50) Key experiments and insights

(24:38) User psychology and engagement strategies

(28:36) Duolingo’s product review structure

(33:07) Designing for clarity and adaptability

(46:59) Developing the Streak Freeze feature

(50:47) Balancing monetization and retention

(54:08) Notification strategies

(58:15) The Perfect Streak feature

(01:00:40) Enhancing the user experience

(01:04:47) Team operations and experimentation

(01:18:57) Who can benefit from streaks

(01:21:00) Lightning round

Referenced:

• Duolingo streaks: https://duolingo.fandom.com/wiki/Streak

• How to make learning as addictive as social media: https://www.ted.com/talks/luis_von_ahn_how_to_make_learning_as_addictive_as_social_media?subtitle=en

• Luis von Ahn on LinkedIn: https://www.linkedin.com/in/luis-von-ahn-duolingo/

• FarmVille: https://en.wikipedia.org/wiki/FarmVille

• Royal Match: https://www.dreamgames.com/games/royal-match

• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth

• You’re on fire! Or, how we brought the streak milestone to life: https://blog.duolingo.com/streak-milestone-design-animation/

• Duolingo Doubles Down on Design and Animation with Acquisition of Hobbes: https://investors.duolingo.com/news-releases/news-release-details/duolingo-doubles-down-design-and-animation-acquisition-hobbes

• Hobbes: https://www.hobbes.work/

• Jira: https://www.atlassian.com/software/jira

• Atlassian: https://www.atlassian.com/

• Bing Gordon on LinkedIn: https://www.linkedin.com/in/binggordon/

• Peloton: https://www.onepeloton.com/

Bluey on Disney+: https://www.disneyplus.com/series/bluey/1xy9TAOQ0M3r

Emily in Paris on Netflix: https://www.netflix.com/title/81037371

• Multi-position ladders at Home Depot: https://www.homedepot.com/b/Building-Materials-Ladders-Multi-Position-Ladders/N-5yc1vZasew

Recommended books:

A Guide to Midwestern Conversation: https://www.amazon.com/Guide-Midwestern-Conversation-Taylor-Phillips/dp/1984861336

Fate Is the Hunter: A Pilot’s Memoir: https://www.amazon.com/Fate-Hunter-Ernest-K-Gann/dp/0671636030

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.


Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
  continue reading

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