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How to Market Your Training So People Want to Take it with Hannah Clark
Manage episode 515892052 series 3498319
Вміст надано Heather Burright, Learning and Development Leader, Leadership Development Consultant, Instructional Designer., Heather Burright, Development Leader, Leadership Development Consultant, and Instructional Designer.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Heather Burright, Learning and Development Leader, Leadership Development Consultant, Instructional Designer., Heather Burright, Development Leader, Leadership Development Consultant, and Instructional Designer. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Have you ever created a training only to launch it into the world and be met with crickets?
I see this happen often in learning and development. However, I know how hard you work, and I know you're doing good, meaningful work in the nonprofit sector, so I don't want you to release a learning experience and be met with silence.
That's why, in this episode, I'm joined by Hannah Clark, Marketing for Learning® expert and strategist, and podcast host. We talk about how you can avoid that silence and how you can create and market your learning so it really resonates with your audience and has the impact it's intended to make.
▶️ Avoid the Silence: How to Create and Market Your Learning So It Resonates with Hannah Clark
▶️ Key Points:
03:16 Hannah's love for marketing and how she fell into the L&D niche
07:39 Why learning experiences fail or fall flat
10:02 How to make sure you create learning that resonates
17:14 What to do to get your learning experience in front of learners
24:27 Copywriting and design: how to use these crucial marketing tactics
28:38 Simple tips for when marketing feels overwhelming
Resources from this episode:
Tune in to Hannah Clark's podcast, Marketing for Learning®, which I love.
Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collective
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Connect with Hannah
LinkedIn: Hannah Clark
Website: maas-marketing.co.uk
Connect with Heather
LinkedIn: Heather Burright
Website: skillmastersmarket.com
Book an interest call with Heather here.
Learning for Good is the podcast for nonprofit leaders seeking practical L&D solutions. Hosted by Heather, an experienced consultant, we dive into leadership development, instructional design, change management, and staff management strategies tailored to nonprofit organizations.
Discover how to implement impactful learning solutions, foster belonging, and influence senior leaders. Each episode provides the tools you need to confidently navigate high-level conversations and drive meaningful change within your organization.
Let’s create lasting impact through innovative L&D solutions!
Produced by Ideablossoms
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