Поширити
))
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
…
continue reading
#309: Annelise Hillmann, Co-Founder and CEO of FRONTMAN, on Reimagining The Men’s Grooming Industry, Cultivating Authenticity in Brand Building, and Designing for Behavior Change
Manage episode 311290371 series 2338656
Зроблено Justin Gordon і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.
Annelise Hillmann is the co-founder of FRONTMAN, the Gen Z self-care brand for men creating a new grooming category. A story teller at heart, Annelise is an art director and designer focusing on brand identity and marketing strategy for early stage companies. She has a Harvard degree in economics and psychology and lives in Brooklyn. She co-founded FRONTMAN with Nick Bunn in 2018, and also does freelance for companies still in stealth and others post-IPO.
Topics Covered by Annelise Hillmann in this Episode- What FRONTMAN is and how Annelise and her co-founder Nick Bunn came up with the idea
- Developing the product itself and how they navigated contract manufacturing for cosmetics
- Using a product consultant
- Designing for behavior change and creating the brand for FRONTMAN
- Utilizing nostalgia to cultivate authenticity in brand building
- FRONTMAN’s go to market strategy, and what has and hasn’t worked to target Gen Z
- How they’ve kept their team small so far
- Raising a $150K pre-seed and working with Recharge Capital
- FRONTMAN’s fundraising journey and Annelise’s advice on raising capital
- How Annelise invests in her own health and wellbeing as a founder
Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
Follow Justin Gordon on Twitter: https://twitter.com/justingordon212
357 епізодів
