The Rise of Private Podcasts: Why Creators & Businesses Love Them!

Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy.
Private podcasts offer what public feeds often can't—a space for raw, unfiltered conversations without the pressure of search optimization or mass appeal. As I share in this episode, my private podcast "Unhinged" lets me deliver quick-hit, actionable content three times weekly to subscribers who've raised their hands as my most engaged community members. There's no elaborate production, no overthinking the perfect hook—just valuable insights delivered directly to people who've already demonstrated their interest in my work.
The business model makes incredible sense for established creators. For just $5 monthly, my subscribers receive approximately 12 premium episodes packed with strategies they can implement immediately. But the real magic happens beyond the modest subscription revenue—these premium listeners are predominantly existing clients, email subscribers, and students who represent my ideal audience for higher-ticket offerings. My private podcast essentially serves as a trust-building pathway toward events like my Insiders Retreat, creating a natural progression for followers to become clients. And technically? It's surprisingly simple to implement with most podcast hosting platforms.
Ready to explore how a private podcast could transform your relationship with your audience? Listen now to discover exactly how I've structured my premium content, why my most dedicated followers love it, and how you might adapt this approach to your own business model. If you're intrigued by what you hear, you can always reach out via Instagram (@Jenny_Melrose) with questions—I'd love to help you imagine the possibilities for your own premium podcast strategy.

Subscribe to Unhinged!

Support the show

Розділи

1. The Rise of Private Podcasts: Why Creators & Businesses Love Them! (00:00:00)

2. Introducing Private Podcasts (00:00:14)

3. Benefits of Private Podcasting (00:01:21)

4. Setting Up Your Private Feed (00:02:34)

5. Premium Connections With Your Audience (00:04:01)

6. Implementing Your Premium Strategy (00:06:30)