E265 - How to Build a Strong Culture at your Marketing Agency When Working with a Remote Team (Nicole Donnelly - Donnelly Marketing Group)

Inbound Back Office

With so many agencies moving towards a mix of employees and contractors, most of which work remotely, creating a company culture can feel challenging.
The good news is there are simple ways to create a feeling of belonging and buy-in for your team.
Our podcast guest today, Nicole Donnelly from Donnelly Marketing Group, talks about how to build a strong culture at your marketing agency when working with a remote team of contractors and employees.
Nicole Donnelly is a fourth-generation small business owner and fierce advocate for small businesses. She is especially passionate about small business manufacturers. She loves seeing the innovation and engineering marvels possible through American manufacturing.
As the Founder of Donnelly Marketing Group and HubSpot partner, Nicole, and her team help small manufacturers build a digital self-serve experience that attracts new customers. Our website strategy, content marketing, and HubSpot implementation services give manufacturers the fresh start they need to accelerate business growth online.
On today's episode, Nicole covers:
• How to get buy-in from contractors and employees
• Why culture cannot just be from the top down
• Why meetings can be useful and how to structure them
• How a strong culture ultimately helps your clients