Multi-concept franchisor teaches small businesses how to franchise

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United Franchise Group started over three decades ago and currently offers eight franchise brands and supports more than 1,500 franchisees in nearly 80 countries. While some franchisors have trouble selling one, or a dozen franchises annually, UFG awarded a franchise for every day in 2016! The franchisor sold more than 400 franchises in 2016 and intends to double that number in 2017! I think you get the point . . . this company knows franchising! And now, UFG helps small businesses franchise their concepts. Jason Anderson, president of UFG-owned Accurate Franchising, fluently explains the process of becoming a franchisor. While many think hiring a lawyer to draft a Franchise Disclosure Document is all it takes, Anderson explains the FDD is just the beginning. New franchisors “underestimate the sales nature of the franchise sales process,” he explains. Not only that, but after a new franchisor sells a unit or several units, another often unforeseen issue is supporting franchisees. Sooner or later, every franchisor has to make this distinction: Am I in the widget business or am I a franchisor that supports franchisees who sell widgets? When a small business evolves into a franchisor, the entire scope of work – and obligations -- changes. No longer does the small business operator just sell a product or provide a service; instead, the franchisor sells franchises and supports franchisees. Accurate Franchising is not in a league of its own; there are multiple businesses that promise to turn businesses into franchisors. But as part of the UFG conglomerate, UFG is unique because none of its competitors is owned by a franchisor . . . and not just any franchisor, but one that knows how to sell and support a network of 1,500-plus franchises! Why would one go anywhere else for this service? If you have a small business and you’re thinking of franchising, contact Jason Anderson: [e-mail]