Greenpeace and the Charity Sector Amid the Rise of the 'Purposeful Business'

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Hello and welcome to the Meaningful Business podcast. I’m Peter Stojanovic, Deputy Editor at HotTopics and your host.

Together we’re finding out how businesses and their leaders champion purpose, people and planet alongside profit - and in the process how to define and lead a meaningful business.

Today’s guest, who you’ve just heard, sits outside the purposeful business sector, but his viewpoint is still valid. It is Daniel Mittler, Greenpeace’s International Political Director. It’s his role to align Greenpeace’s political positions across every Greenpeace entity all over the world, as well as understand how Greenpeace should react or adapt to any new macro trend.

Purpose-driven business are one such trend. And In its mission to drive change across myriad social and environmental causes it promises to reshape the relationship between government, business, charity and individual. Should charities feel threatened? Or will we witness the forging of a partnership that will redraw capitalism as we know it?

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