Episode 11 with Kevin Sellers

Hello, User

Description: This week we welcome Kevin Sellers, our Chief Marketing Officer here at Ping Identity. When he’s not traveling the world, Kevin is leading the charge of our marketing efforts to be sure Ping is connecting with its users and championing truth, trust, and identity. Kevin talks about his transition from Intel into the identity space and what he’s learned, why partnering with Terry Crews was great for the brand, and his tips for brands looking to stand out and convey their uniqueness. Key Takeaways: [3:00] Kevin talks about what he learned at Intel Inside about creating an emotional response and teaching consumers to think not only about what it is they are buying, but what goes inside, how it’s made, and how this makes a difference. [5:14] The identity world now can look like what Kevin calls the “sea of sameness.”Everyone talks about being the trusted solution. How does Ping Identity stand out and convey its specialties and uniqueness? [5:45] In this digital-first world, we must understand who it is that we are engaging with, and that means truly knowing your identity and how it matters. [8:25] Identity is the foundation of all commerce. Kevin shares how brands can position themselves in a way that shows their unique value. [9:11] What is the differentiator for Ping? Kevin first talks about knowing the soul of the company, which is a combination of mission, culture, leadership, and values, and also strategy. [11:19] Ping Identity helps its users become champions, which is more of an emotional place where the team can position capability through more of an outcome orientation than a feature or rational product-based orientation. [12:50] How did Terry Crews come to be involved with Ping Identity, how did it help the brand, and what makes Terry so cool to work with as the Chief Identity Champion? How can brands decide if working with a spokesperson is right for them? [21:42] Our identity is like a fingerprint; it is unique to us and cannot be copied. Our credentials can, but our identity is unlike anyone else’s, and that is why it is the foundation of any digital transformation. [23:08]The evolution that was eye-opening to Kevin was how important and central identity and access management really is. Quotes:

• “There’s what you want to be for the market, and then what you are. Part of the journey is to really do a discovery of the soul of the company.”—Kevin
• “Most people will listen to and engage with a message from a trusted person talking about a brand, far more than they do a brand talking about a brand.”—Kevin
• “Be true to your soul, be true to who you are, tell the story well, and you’ll find that that marketing is actually a pretty cool thing. And it actually can make a difference in the trajectory of your company’s success.”—Kevin

Mentioned in This Episode: PingIdentity KevinSellers TerryCrews