Personalizing the Donor Experience by Creating Human Touchpoints

Go Beyond Fundraising: The Podcast for Nonprofits

In our latest episode, we sat down with Bryan Kramer to discuss impactful methods of personalizing the donor experience in ways that resonate with your constituents. The big tech companies have developed strategies of personalizing their users' experiences that drive incredible loyalty. Learn how you can do the same for your donors by adapting ways of creating human touchpoints that can deliver the same level of personalization. Collecting data from constituents while simultaneously building trust will build your relationships over time - think onion layers. They will receive the value you offer them, and you will receive their data and trust. Creating these human touchpoints will result in relationships where the donor feels motivated to connect with your organization and support your mission. Connect with Bryan: https://www.linkedin.com/in/bryanjkramer/ Book mention: There is no B2B or B2C: It’s Human to Human: H2H https://bryankramer.com/books/#H2H Learn more about Pursuant and get free fundraising resources at pursuant.com/gobeyondpodcast.