Measuring Major Giving Success in a Topsy Turvy Year

Go Beyond Fundraising: The Podcast for Nonprofits

In a year like 2020, it can be difficult to establish a baseline metric for success. Given the importance of major giving to many nonprofit organizations, knowing if you are on track or off couldn't be more crucial. We set out to explore the ins and outs of major giving in 2020 in this episode. Kristin Priest and Doug Cogswell explain: * Why not all major gift prospects should be viewed the same * Major Giving trends we're seeing several months into the COVID-19 pandemic * Key metrics nonprofit leaders should be watching * Defining the right case for support that will move your most valuable donors to engage If you're struggling to know whether or not your major gifts program is on track to succeed, we'd love to introduce you to our Major Giving Maximizer solution. Learn more at pursuant.com/mgm.