Eyal Biram - CEO & Co-Founder of Israel Is, a nonprofit designed for engagement w/ Israel

Esoteric Quandary

Eyal is a very ambitious guy with a vision for the future of his people and the impact they can have in the Middle East and around the world. After his military service, he was traveling around the world as most IDF soldiers do after their service and met people on vacation. Things were going well until he was asked where he was from, when he said he was Israeli the mood of the conversation changed almost instantly and Eyal wondered why.
This is the birth of the idea and nonprofit called Israel-Is, a nonprofit designed to create a dialogue with the outside world of Israelis and what the country stands for. This means initially providing training to all IDF soldiers once they leave the service in techniques on how to talk about the country and create lasting memories with people from around the world. The second part of the initiative is to invite people from all over the world to discover and visit Israel at some point on their own and experience the country and rich history for themselves. This means creating rapport and building common ground through outreach and using the change in government policies like the Abraham Accords to normalize relationships on all levels.
I initially heard about Eyal's idea a few years ago and it is impressive to see how far this idea has grown. The nonprofit also has put out a documentary of the work in action called "Finding Abraham". This documentary brings Arabs from neighboring countries to Israel to learn firsthand about the country and its people.
Link to Documentary - https://youtu.be/YXM3EmXzEeI
Link to Israel-Is Website: https://www.israel-is.org/