Meta Ads Pro Shares Why You’re Not Converting — Marin Ištvanić | Why Facebook Ads Are Getting Tougher In 2025, How to Structure Accounts for Testing, Budget Strategies Scale Ads, How to Set Up Pixel Tracking and Metrics, How to Diagnose Ad vs. Site Issues

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

Вміст надано Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship., Grow your online store with expert insights on ecommerce, and AI або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

23d ago 29:52

MP3•Головна епізоду

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.
Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.
Topics discussed in this episode:

Why Facebook Ads are harder in 2025 and their role as brand amplifiers
How to set up Facebook pixel tracking and define target metrics
What customer research reveals for better ad messaging success
How to structure ad accounts with optimal ad sets for testing
Why Facebook's AI tools create problems for advertisers
How to diagnose performance issues between ads vs website
What budget strategies work for scaling Facebook ads
Why influencer page whitelisting outperforms brand pages

Links & Resources
Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin
Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a
SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

386 епізодів

#Business #Marketing #Ecommerce #Digital Marketing #Entrepreneurship #Shopify #Onlinestore #Onlinebusiness #Sidehustle #Dropship #Entrepreneur #On this show you'll get insider tips #Profits. Subscribe now #Tech #E-Commerce