The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Вміст надано DTC Newsletter and Podcast and DTC Newsletter. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією DTC Newsletter and Podcast and DTC Newsletter або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
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Bonus: Anatomy of a Million Dollar Ad: Motion's James Mulvey on Seven Most Impactful Creative Trends of 2025
Manage episode 463748534 series 2899866
Вміст надано DTC Newsletter and Podcast and DTC Newsletter. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією DTC Newsletter and Podcast and DTC Newsletter або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
On this episode of the DTC Podcast, we dive deep into creative advertising with James Mulvey, Head of Content at Motion, the creative analytics and research platform used by brands like HexClad, True Classic, Ridge, and Vuori. James shares insights from their recent report analyzing $100M in ad spend and surveying 500+ DTC advertisers, highlighting how brands can develop ads that scale to six- or seven-figure spends.
Learn the 7 most impactful creative trends: https://motionapp.com/creative-trends
Key Takeaways:
What Makes a $1M Ad: Balancing humor, offers, and polished creative.
The Role of Humor: Why funny ads drive deeper engagement and brand affinity.
Lo-Fi Done Right: How details like lighting and casting make or break low-budget ads.
Creative Strategy in 2025: Building a high-functioning team with platform-specific expertise.
AI in Advertising: Practical applications without sacrificing authenticity.
Tune in to learn how to build a creative system that delivers consistent winners.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
594 епізодів
Поширити
Manage episode 463748534 series 2899866
Вміст надано DTC Newsletter and Podcast and DTC Newsletter. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією DTC Newsletter and Podcast and DTC Newsletter або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
On this episode of the DTC Podcast, we dive deep into creative advertising with James Mulvey, Head of Content at Motion, the creative analytics and research platform used by brands like HexClad, True Classic, Ridge, and Vuori. James shares insights from their recent report analyzing $100M in ad spend and surveying 500+ DTC advertisers, highlighting how brands can develop ads that scale to six- or seven-figure spends.
Learn the 7 most impactful creative trends: https://motionapp.com/creative-trends
Key Takeaways:
What Makes a $1M Ad: Balancing humor, offers, and polished creative.
The Role of Humor: Why funny ads drive deeper engagement and brand affinity.
Lo-Fi Done Right: How details like lighting and casting make or break low-budget ads.
Creative Strategy in 2025: Building a high-functioning team with platform-specific expertise.
AI in Advertising: Practical applications without sacrificing authenticity.
Tune in to learn how to build a creative system that delivers consistent winners.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
594 епізодів
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Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до DTC Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
