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Transforming Agency Chaos into Clarity with Gray MacKenzie from Zenpilot
Manage episode 448778826 series 2977662
Вміст надано Raul Hernandez Ochoa. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Raul Hernandez Ochoa або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their operations. He discusses the importance of balancing profitability with healthy and productive team culture, particularly through the challenges presented by the COVID-19 pandemic. Gray dives into the strategies and core values that have shaped Zenpilot, including their unique points-based subscription model aimed at leveraging expertise while ensuring client success. Join us for an insightful conversation about creating sustainable, resilient businesses in the agency ecosystem.
00:54 The Importance of Health and Profitability
01:21 Navigating Post-COVID Challenges
03:06 Building Intentional Company Culture
04:07 The Evolution of Zenpilot
05:15 Defining Core Values and Team Dynamics
08:34 Leveraging Expertise in Business
12:39 The Niche vs. Generalist Debate
16:34 Subscription Models and Business Focus
17:57 Optimizing Project Management
19:11 Subscription Models and Value Creation
21:07 Strategic Execution and Client Training
25:08 Navigating Subscription Commitments
28:31 Gamifying Subscription Services
33:43 Challenges and Solutions in Pricing Models
Connect with Gray:
https://www.linkedin.com/in/graymackenzie
https://www.zenpilot.com
Connect with Raul:
https://dogoodwork.io/apply
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