Tackling Sustainability & Avoiding Greenwashing

Digital Download with Paul Sutton

COP26 has thrust climate change and sustainability into the boardrooms of every single marginally responsible company around the world. While Governments have a critical role to play, the spotlight is increasingly on business to step up to the plate. The job of the communications sector is going to come under increasing scrutiny over the next 12 months, with organisations regularly fighting accusations of greenwashing for under-researched environmental claims. And with strong ESG principles generating greater returns for investors, the pressure really is starting to ramp up. The special guest in this episode of the Digital Download podcast is Pete Martin, director of content marketing agency, Always Be Content. We discuss COP26 and the demands on and responsibilities of business leaders as a result, and look at how communicators can tackle the sustainability issue and avoid being accused of greenwashing. Please Check Out Our Sponsor This episode of the podcast is supported by Podchaser Pro, making podcast discovery and analysis a breeze. Podchaser Pro builds on Podchaser's best-in-class data set to provide access to reach, contacts, demographics and more, and bring radical efficiency to the process of discovering, qualifying, and contacting podcasts. What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download. Thanks for listening!