Algorithms to make marketing spend more efficient
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Manage episode 295160557 series 2929897
In this episode host Brittany Echols sits down with Lucio Tolentino, GoodWay Group's Lead Data Scientist to discuss how algorithms make marketing spend more efficient. Lucio also shares a clever uses-case on how algorithms can be used to predict what news stories will go viral.
You can connect with our guests via LinkedIn @
Brittany Echols https://www.linkedin.com/in/brittany-echols/
Lucio Tolentino https://www.linkedin.com/in/luciotolentino/
Or visit www.datadistillr.com to learn more about Verbing with Brittany and ETLs
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