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How do brands prioritize values-driven leadership? Rand Fishkin gives us a masterclass voting with your dollars
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Вміст надано Robi Ganguly. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Robi Ganguly або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Rand Fishkin, CEO and Co-founder of SparkToro.
Specifically, the two discuss:
- What it means to vote with your dollars
- The importance of supporting ethical brands and following values-driven leaders
- Why sometimes the hardest conversations are the most important
- Brand integrity and what it looks like when companies break trust
- Why understanding your customers is absolutely critical to driving success (and how both SparkToro and Apptentive work to help listen to your customers)
Host: Apptentive CEO and Co-founder, Robi Ganguly
Guest: Rand Fishkin, CEO and Co-founder of SparkToro
Connect with Robi here: https://www.linkedin.com/in/robiganguly/.
Learn more about Apptentive: https://www.apptentive.com/.
Free 30-day trial of Apptentive: https://be.apptentive.com/signup.
Connect with Rand: https://www.linkedin.com/in/randfishkin/ and https://twitter.com/randfish.
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