Episode #11 - From Social Media to Patient Advocacy How to Succeed as a 21st Century Pediatrician


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In this episode, I spend time basking in the sun of Dr. Todd Wolynn, pediatrician and CEO at Kids Plus Pediatrics in Pittsburgh, PA.

I can talk to Dr. Wolynn for hours, but we tried hard to focus - and largely succeeded - on how to even get started on the idea of making significant change in your practice. KPP, you see, is arguably the most progressive, evolutionary, and with-it pediatric practice in the country. You can see the details below. But when I talk to or about Dr. Wolynn, I see some people tune it out because they think, "I can never do that!" Dr. Wolynn will explain that you HAVE to do whatever "that" is - and the sooner, the better.

Some background about KPP and Dr. Wolynn:

Kids Plus Pediatrics is a fiercely independent, nationally-renowned pediatric practice. They are advocates, educators, supporters and entertainers of kids and their families in the region.

They won the Ernst & Young Entrepreneur of the Year Award in 2016 for the W.PA/WV region. Kids Plus is proud to have earned the Pittsburgh Post Gazette Top Workplace Award six of the past seven years -based on anonymous employee voting. They’ve presented at the CDC, at the American Cancer Society Headquarters, and at International Vaccine Confidence Conferences in Austria and France - all within 2018.

They are collaborating with: BioPharma, the Child Television Production Industry, Social Media researchers, and with academic programs like Carnegie Mellon University (CMU) and the University of Pittsburgh to share our expertise in health communication, social media, Early Childhood Care and Learning, and more.

Dr. Wolynn Bio: Dr. Todd Wolynn is President, CEO, and co-owner of Kids Plus Pediatrics — a cutting edge, independent practice in Pittsburgh, Pennsylvania. He also serves as Chief Executive Director of the nationally renowned Breastfeeding Center of Pittsburgh, and as CEO of the National Breastfeeding Center. An active member and fellow of the American Academy of Pediatrics, Dr. Wolynn is a nationally recognized expert on pediatric sleep, breastfeeding, immunization, practice management, and the use of social media in pediatrics.

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