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Season 2 Episode 11: Matthew Herman of Boy Smells
Manage episode 302438928 series 2857741
Вміст надано Indie Lee. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Indie Lee або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On this episode, Indie chats with Matthew Herman, one of the masterminds behind Boy Smells - a brand that sells highly spirited scented candles, fine fragrances and intimate wear for the genderful.
Gender neutrality has long been a norm in the fashion world. However, GENDERFUL self-care is now what seems to be taking precedence. Is this due to fashion being influenced by social issues, or is it because brands now realize that the disparity has lately become fuzzy?
In this candid interview with Indie, Matt shares his backstory, how he found himself drawn to entrepreneurship and growth strategies for brands that represent a subculture. Calling out worn-out definitions of masculinity, Matt talks about co-creating a gender “full” future with his audience and using his brand to disrupt stereotypes of what it means to be a man today.
Links:
- Boy Smells Website: https://boysmells.com/
- Boy Smells Instagram: @boy__smells
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