92: David Jones – One Young World: the rise of Generation Now

Change Makers: Leadership, Good Business, Ideas and Innovation

Honoured by the World Economic Forum as a Young Global Leader, David Jones is an industry visionary, proponent of corporate responsibility and social change, and The Guardian’s 2013 Sustainable Business Leader. David was the youngest global CEO in the history of advertising, heading both Havas and Havas Worldwide, and the only British CEO of a French publicly traded company. David is co-founder of One Young World, described by CNN as the “Young Davos”, a non-profit organisation that provides brilliant young people with a global platform through which to effect positive change. He was the driving force behind Kofi Annan’s TckTckTck Campaign for Climate Justice, one of the most successful cause campaigns in history, with 18 million people signing on as climate allies. David is the creator of the Social Business Idea® and author of best-selling book Who Cares Wins: Why Good Business Is Better Business, published in 2011. In 2015, he created You & Mr Jones to harness the power of technology to improve marketing, to help clients do their marketing better, faster and cheaper.