#1246 - The 2 Types of Content to Go Viral And Sign Clients

Change Lives Make Money: The Podcast For Online Trainers

The two types of content that actually make you money on social media 💰

In this tactical episode, I'm breaking down the only two types of content that matter for growing your business: awareness content and conversion content. While most creators focus on just one or the other, I'm showing you exactly how to use both to build a profitable social media presence that actually generates revenue.

From crafting viral awareness posts that get millions of views to creating high-converting content that turns followers into customers, I'm giving you my complete content strategy playbook. Because here's the truth: you need both types to succeed, and I'll show you the perfect ratio to implement in your business.

Top Quotes:

"If you only post awareness-based content, you'll grow, but you won't sign customers. And this is why I get a lot of influencers that will come to me, and they're broke, and they're not making any money." (8:46)

"The intention behind awareness-based content is simply one word and it is exposure. When Clueless Summit came out with his talking head reels, these are awareness-based pieces of content." (0:57)

"I would say you need a 50-50 combination of awareness-based content and conversion-based content if you want to grow in social media and grow a business that makes money." (8:53)

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