IAM2302 - Gresh's Shares the Essential Backup Plans for Digital Success

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Gresham describes his businesses as largely virtual but with significant face-to-face networking before COVID-19. He emphasizes how this personal connection was vital for educating potential clients, especially those unfamiliar with digital marketing. Gresham shares how the pandemic forced him to adapt more to virtual environments. Although he was already working remotely, the surge in people using platforms like Zoom presented new challenges. Gresham anticipates that the changes in how businesses operate, particularly the shift toward digital tools, will likely be permanent. He highlights that while many talk about returning to "normal," the future will likely see a "new normal" with a stronger emphasis on digital platforms. The habits formed during the pandemic—like remote meetings and virtual work—will likely persist. Gresham is hopeful about the opportunities the digital shift will create for entrepreneurs and business owners, particularly in reaching broader audiences through online platforms. Episode Link: David Delevante Podcast

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