Manage episode 328375827 series 2943616
Some of the world’s most successful companies spun familiar products into industries of their own. Carl explains the Creative Plane.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod, the iPhone, for example, and there'll be more. And Starbucks, for example, took a bean and made it into the industry it is today. They took something that's existing coffee, been around forever. They made it into an industry of its own, and they eliminated their competition, they created an industry in which they now lead.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.