CarlGould-#70secondCEO-Making a Promise -Part 2

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  1. Making a Promise - Part 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And my ad just said, name of company, phone number, and then all phone calls returned. And I remember that ad came out the next spring and I was inundated with leads because I was making a promise based on what was one of the top complaints in the industry and I didn't fully get it yet how just the power of this, that's going to come a little later. But what I realized was when I answered a complaint, it revolutionized the relationship when I promised some great thing about my services, if they kind of took it in stride, like uh yeah, everyone says that. However, when I answered a complaint, it was a whole new game, a whole new ballgame and so I learned from there. Now I said, Okay, well this is working really great. How can I take this to the next level? Well, what I found was, that I was getting a series of complaints. While you heard about, you know, people don't call back.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

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