Manage episode 339528567 series 2943616
- Are you Crazy?
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
When I told people about this, at first, they thought, you're crazy. You've lost your mind. We were in the middle of a recession at the time, the interest rates on mortgages were in the double digits and it was just not a very good time for home improvement and I launched a home improvement company during that time, but I made a guarantee that was so obnoxious in value, that it was to match how obnoxious it was in price and therefore my clients thought it was a good value, meaning they didn't like paying the 35% extra that was obnoxious. That was an obnoxious price. However, I matched the price with perceived value. Those five complaints were the top five complaints in the industry of my clientele. These were the top five things that when they thought about working with a contractor went through their mind as negatives like oh, these people they're not going to start on time. They're not going to finish on time. They're going to change the order for me to death. It'll be a total bait and switch. That's going to be no experience workers aren't going to have to manage them and they're not going to guarantee their work through. These are Fly By Night companies that will be gone a year later.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.