88. CALM on ‘The last photo’ | The best of Cannes Lions

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Gideon Spanier, UK editor in chief of Campaign, is joined by deputy editor Gemma Charles and work & inspiration editor Imogen Watson to compare their experiences of Cannes Lions 2022. They discuss everything from the rain and Greenpeace’s protests to the best UK work and the dominance of purpose-driven work at the advertising festival.


We also to speak to the Campaign Against Living Miserably about their new campaign, ‘The Last Photo’, about suicide prevention. In a joint interview, Simon Gunning, the chief executive of CALM, and Will Grundy, head of planning at Adam & Eve/DDB, explain why “suicidal doesn’t always look suicidal” and the evolution of the charity’s communications.


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