85: Adam&Eve's 4&Flex policy | A Pitch Positive Pledge | Wavemaker's 'Kelly & Katie'


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As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of their choosing. Group managing director Miranda Hipwell explains the policy and why they believe it makes sense. Wavemaker's new leadership duo Kelley Parker and Katie Lee explain their own (Avengers themed – or maybe not) hybrid working policy, while ISBA's director of agency services Andrew Lowdon steps up to explain how a Pitch Positive Pledge will make a difference to the industry. Campaign's work and inspiration editor Imogen Watson and media editor Arvind Hickman host this jam-packed episode that covers important ground for adland execs and employees – who's your Avenger superhero?

Further reading for this episode

The Pitch Positive Pledge

Julian Douglas on the pledge

Is pitching broken? Campaign explores

Here's what the Four&Flex policy means

Wavemaker's Kelly & Katie

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