115: Online safety & jail | Bupa & AMV BBDO on low carbon ads | Jingles

Campaign podcast

The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms.

Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.

Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa’s “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting.

Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.

This podcast references the following work:

Online safety: Is threatening prison the best way to get tech companies to protect children?

Sustainable ads: Bupa's 'Healthy People, Healthy Planet' campaign

Jingles in advertising: Get the nation singing (jingles), again

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