EP14: How Using Value Ladders Will Increase Sales Revenue and Customer Engagement

Broadcast Geeks: Find Your Audience, Tell Your Story and Gain a Following Online

How Using Value Ladders Will Increase Sales, Revenue and Customer Engagement Every business, either online or offline should always be looking to Increase Sales, revenue, and customer engagement. Did you know that there are simple methods you can employ within your business that will help to grow your authority, increase sales, engagement and ultimate revenue generated? In-fact, if used correctly, these simple methods or systems can revolutionise your business overnight. You can do this by introducing value ladders into your business… Maybe you don’t even know what a value ladder is! …Or WHY you MUST have one within your business? Do not worry, I am going to explain exactly what a value ladder is and how employing them in your business can instantly boost your business. Think of this concept – You have various entry points into your business. These can be from a simple free offer to low priced offer and right up to what you consider your medium or higher value offer. But the thing is, you can always be offering more to your customers, you will also find there are also customers who are seeking more or extra from you and you may not be currently offering this within your business. Even if you are offering a lot within your business, you MUST look at what extra you may be able to offer. Because at the end of the day, if you are not seeking new ways to make more offers, then your business is either stale, stagnant or in decline. So what is the 30,000 foot view of a Value Ladder? In simple terms, a value ladder is a way to structure your business in order to appeal to your target audience at different phases of their growth. This is by offering something with more value to your customers or clients, and as your personal commitment increases, the value and price also increases and people step upwards on your value ladder. Meaning the more value you offer in terms of time or information, then the more closely connected they are with you and as such they will be stepping up your value ladder. So in the digital marketing world this means you offer more of your personal time or personal experience to one person in exchange for offering them more knowledge and your consulting skills. By having a value ladder in place, it proves your authority in the eyes of your customers. It also gives you the edge over others as you have this structure in place as it ensures you have products or services available to continue to serve your clients as they grow with you. How do I structure a Value Ladder?