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Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth
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When? This feed was archived on October 11, 2023 22:24 (). Last successful fetch was on July 10, 2023 21:01 ()
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Manage episode 49845786 series 51419
In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Andrew Spoeth
Andrew is an independent marketing consultant who has specialized in B2B demand generation. He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
69 епізодів
Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth
Beyond Web Analytics! » Podcast FeedBeyond Web Analytics! » Podcast Feed
Архівні серії ("Канал неактуальний" status)
When? This feed was archived on October 11, 2023 22:24 (). Last successful fetch was on July 10, 2023 21:01 ()
Why? Канал неактуальний status. Нашим серверам не вдалося отримати доступ до каналу подкасту протягом тривалого періоду часу.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 49845786 series 51419
In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Andrew Spoeth
Andrew is an independent marketing consultant who has specialized in B2B demand generation. He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
69 епізодів
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