The Magic of Staying on Message with Disney's Dan Cockerell


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Dan Cockerell started his Disney career directing cars in the parking lot. But when he left 26 years later to pursue an entrepreneurial journey of his own, he was in charge of the entire daily operations of the happiest place on earth.

I invited Dan on the podcast to help us understand how the hospitality industry has responded to Covid overall.

You’re going to learn about the power of staying on message, the secret to hiring and training a world class team, when attitude trumps skills, the No. 1 mistake most companies make that lead to their downfall, how to handle an increasingly competitive marketplace, and the value of trust.

Plus, stick around to the very end, when I asked Dan to tell me ONE thing that even Disney superfans wouldn’t know about the Magic Kingdom. And boy did he deliver.

This was a huge honor. As you know, my wife Lindsey and I are Disney superfans. Getting to spend an hour chatting with one of the most senior people at our favorite place on earth was truly surreal. Dan was super gracious and very generous, which made it even better.

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