"I Own a Shopping Center, Now What?" Podcast | Episode 36: Rents Can Change for the Worse and for the Better!

Beth Azor - The Retail Leasing Playbook Podcast

Are you tracking market shifts, or are you falling behind?

Rental rates change constantly, and if you're not staying on top of vacancies in your market, you could be pricing yourself out—or missing out on higher rents. I’ve seen landlords struggle to lease space simply because they didn’t realise the market had shifted. A big anchor leaves, road construction impacts traffic, or vacancies spike—and suddenly, your pricing strategy no longer makes sense.

On the flip side, if demand is high and vacancies are disappearing, you might be underpricing your space without even knowing it. That’s why you can’t rely on online sources alone. You need real-time data—whether that means driving the market, talking to brokers, or hiring someone to give you the latest insights.

In this episode, I cover:

• Why rental rates aren’t fixed

• How market shifts impact leasing strategies

• The problem with relying on outdated online data

• How to gather accurate vacancy information

• When to hold firm—and when to adjust incentives

Listen now and make sure you're making the right moves for your shopping center!

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