Talentstar: Marketing for Talent (w/ Marjanne Pearson, Linda Wallack)

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Finding and hiring top talent is a challenge for any company, especially in today’s competitive hiring environment. To give your business the best shot at attracting and retaining great employees, you have to know how to market your business to job candidates. In this Section Cut interview, Talentstar’s founder Marjanne Pearson and Principal Connector Linda Wallack share how to attract potential hires by knowing who your brand is, what values you need your employees to share, and how to utilize every company resource.

Interview Takeaways

  • Acquire talent through effective marketing
  • Know your brand
  • Share core values and a common approach
  • Stay competitive by following industry shifts
  • Keep up with the latest technology
  • Hire people with compatible goals
  • Look at future potential
  • Take care of your current team
  • Cultivate diversity by getting involved
  • Make every member a marketer
  • Utilize a nontraditional workforce
  • Ask tough questions

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