049: How to do audience research & cold outreach ft. Amanda Natividad of SparkToro

Authentic Influence

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2+ y ago 1:07:21

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Do you want to learn how to do audience research & cold outreach?

Listen to this interview with Amanda Natividad of SparkToro, where we discuss:

– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers

Timestamps

00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 marketing metrics tracked by Sparktoro
27:30 how to do cold outreach right / how Amanda gets an 80% open rate on her cold outreach emails

34:06 subject line

37:00 What is audience research and how is it different from market research?

40:02 use cases vs case studies

40:49 case study of a Sparktoro client

48:40 using spark toro for audience research

54:00 how to use Sparkscore to determine how engaged an influencer is, and if they’re the greatest fit to do co-ma

57:38 lessons from marketing at Fitbit

60:00 Resources Amanda recommends for marketers

About Amanda Natividad

Amanda Natividad is Marketing Architect for audience research startup, SparkToro.

She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Resources Mentioned:

SparkToro’s Office Hours – https://www.crowdcast.io/sparktoro_official
SparkToro’s newsletter – https://sparktoro.com/audience-research-newsletter
Jeremy Moser’s copywriting course – https://www.copycourse.io/
Demand Curve’s teardowns – https://www.demandcurve.com/teardowns
Amanda’s personal site and newsletter – https://www.amandanat.com/

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

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