Building a Podcast Empire: How Wil Slickers Scaled Hospitality.FM into a Media Company

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In this episode, we sit down with Wil Slickers - an industry legend who transformed a single podcast into Hospitality.FM, a full-fledged media company. Wil shares how he scaled his brand from a passion project into a thriving network of nearly 40 hospitality-focused podcasts.

Wil discusses the challenges and breakthroughs in building a media empire, from securing sponsorships to expanding into new content formats like video, book publishing, and event management. He also shares his insights on why podcasts alone aren’t enough - you need an entire content ecosystem to drive engagement, audience growth, and monetization.

Whether you're a hospitality professional, content creator, or entrepreneur looking to scale your brand, this episode is packed with valuable lessons on business growth, media strategy, and the future of hospitality content.

Key Topics Discussed:

1️⃣The importance of media in shaping the hospitality industry.

2️⃣How podcasting serves as a platform for industry education and networking.

3️⃣Monetization strategies for podcasters and media creators.

4️⃣ The shift from traditional hospitality marketing to digital-first strategies.

5️⃣ Wil’s personal journey and the lessons he’s learned in media entrepreneurship.

6️⃣ The future of industry conferences and the role of intimate, curated events.

7️⃣How Hospitality.FM is providing value to creators and listeners alike.

Connect with Wil:

LinkedIn: https://www.linkedin.com/in/wil-slickers/

Hospitality FM: https://hospitality.fm/

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