133 (Sell): Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)

30 Minutes to President's Club | No-Nonsense Sales

Вміст надано Sean Yuan, Nick Cegelski, and Armand Farrokh. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sean Yuan, Nick Cegelski, and Armand Farrokh або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1y ago 30:30

MP3•Головна епізоду

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

FOUR ACTIONABLE TAKEAWAYS

If you don’t dig into their self-diagnosis, you lose credibility. When you hear their diagnosis, ask why they came to that conclusion and then begin to unpack it.
Unpack the diagnosis by starting with the questions that will most likely get you to the answer quickly.
Once you know the key metrics that drive their business (e.g., open rates, reply rates), you can deposit and add value by sharing industry benchmarks of what those could be.
Prospect by identifying the top 2-3 problems that most people don’t know that they have, then try to find out where the prospect realistically lands currently.

PATH TO PRESIDENT’S CLUB

Founder & CEO @ Flip the Script
Head of Sales Development @ Chorus.ai
Regional VP of Business Development @ G2
Sr. Manager, Inside Sales @ Gong.io

RESOURCES DISCUSSED

300 епізодів

#Careers #Business #Armand Farrokh #Nick Cegelski #MBA #Sean Yuan #Sales